The first Mint flight, from New York–JFK to Los Angeles, was to begin on June 15, 2014. JetBlue's daily round-trip flights between New York and Los Angeles were to feature the service by the fourth quarter of 2014, and all five daily round-trip flights between New York and San Francisco by early 2015. The routes were to be operated with new Airbus A321 aircraft and feature Wi-Fi connectivity. Dave Barger, JetBlue CEO at the time, said that the move was necessary for the airline to better compete with its competitors, which were operating lie-flat seats in transcontinental markets, leaving JetBlue with an all-economy class cabin.
The company officially announced its Mint premium class product on Septemthe aforementioned service was to be available on flights between New York and San Francisco and New York and Los Angeles, with fares for Mint-class seats starting at US$599 each way. JetBlue first announced its intention to introduce premium seats on some of its transcontinental flights in March 2013. The service is operated with a fleet of Airbus A321 aircraft in a premium configuration, with lie-flat seats in business class. Mint is a Business Class airline product offered by JetBlue on some flights between the West Coast and the East Coast of the contiguous United States, seasonally on some flights between the United States and Caribbean destinations, and to London Heathrow and London Gatwick in the United Kingdom.
N923JB "It's Mint To Be", one of JetBlue's Airbus A321 aircraft used for Mint flights Customers can look forward to spotting more new livery designs with refreshed tailfin patterns later this year.Premium cabin offering of JetBlue Airways The livery design is JetBlue’s first-ever complete refresh of its paint design. From the outside to the inside, each touchpoint in the JetBlue experience has been thoughtfully created to honor its storied identity while signaling its bold moves to bring disruptive, customer-focused impact to new markets. As the company’s first brand refresh in a decade, the new colors and designs reflect a more joyful, contemporary and digital-first appearance. The bright, colorful elements featured in the new livery design are also echoed in JetBlue’s new visual brand identity that rolled out on digital assets and social platforms earlier this year.
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JetBlue’s partnerships provide purposeful, industry-leading products from complimentary seatback entertainment to free high-speed Fly-Fi ® broadband internet.
In addition to exciting changes on the exterior, JetBlue has previously made several innovations inside of the aircraft to bring customers a more comfortable, personalized and fun travel experience. JetBlue’s all-core aircraft will also receive new livery designs with refreshed patterns and a broader set of accent colors. The first design-for the A321 with Mint aircraft-applies JetBlue’s Mint Leaves pattern on the aircraft’s exterior for the first time, allowing customers and crewmembers to easily identify it in a new way. The aircraft’s pattern and the JetBlue logo featured on the belly, making it instantly recognizable to plane-spotters. Iconic tailfin patterns now energized and extended to embrace the body and belly of the aircraft.Ī larger JetBlue logo to represent the bold impact these aircraft have in the industry.Ĭolorful winglets that add an extra pop of fun with a refreshed palette of accent colors. The new livery design builds on JetBlue’s heritage and unique personality with energized favorite elements for a new era, such as:Ī blue allover fuselage that goes all-in on the company’s namesake color. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.” When you spot a JetBlue aircraft-whether on the ground or in the air-we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “Liveries have always been a part of our identity. JetBlue plans to refresh all of its current standard liveries as part of its normal aircraft painting cycle. The first aircraft to receive the new livery paint is an Airbus A321 with Mint ®, aptly named “A Defining MoMint,” which goes into service on June 15. The new “icon in the sky” gives JetBlue a standout visual design as it expands to new markets and brings customer-centric offerings across the travel industry. From colorful tailfin patterns to special liveries, JetBlue has always used custom designs to honor the people, places and partnerships that make up its DNA.
JetBlue (Nasdaq: JBLU) today announced its new standard livery featuring a bold and all-blue design emblematic of its role as an innovative, industry-disrupting brand that customers love and trust for travel.
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